Championing Creativity and Inclusivity: Tasmeem’s Commitment Tasmeem is dedicated to fostering a culture that celebrates creativity and inclusivity. By promoting these essential values, Tasmeem strives to empower individuals from all backgrounds to express their unique perspectives and talents. With a focus on encouraging innovation and embracing diversity, Tasmeem creates an environment where everyone feels valued and inspired. Through their unwavering commitment, Tasmeem paves the way for a more inclusive and vibrant creative community.
Promoting Creativity and Inclusivity
|Hosted By||ICD Brookfield Place Arts|
|Event Type||Annual Graphic Design and Poster Exhibition|
|Collaboration||Young curator and diverse range of designers|
|Selection Process||Meticulous evaluation led by a selection committee|
|Collaboration Partner||Mariam AlZayani, a writer and graphic designer|
|Artwork Transformation||Repurposing and reimagining previous designs|
|Exhibition Highlights||Tracing the transformation of artwork, experimentation, mixed media|
|Selection Committee||Comprised of experts and professionals in the creative field|
|Exhibition Impact||Empowering emerging artists, partnerships, engaging talks and workshops|
|Arabic Script||Artists embracing experimentation with Arabic script|
|Focus Beyond Exhibition||Expanded educational and outreach initiatives, wider range of mediums|
|Vision||Inspiring creativity, fostering inclusivity, contributing to art’s legacy|
Tasmeem, a highly anticipated annual graphic design and poster exhibition hosted by ICD Brookfield Place Arts, has firmly established itself as a platform that nurtures artistic talent and embraces inclusivity. Through collaborations with a young curator, Tasmeem invites designers from diverse backgrounds, including universities, design studios, and creative institutions, to submit their work. The exhibition carefully selects artworks through a meticulous evaluation process led by a selection committee, resulting in a curated collection that aligns with the annual theme. In an insightful interview with Malak Abu Qaoud, Arts & Events Manager of ICD Brookfield Place Arts, we gain a deeper understanding of the event’s significance and its commitment to pushing the boundaries of graphic art.
Tasmeem encourages artists to challenge conventional notions of graphic art and design, urging them to reimagine their creative processes. The concept of “De-sign Scrapyard” emerged this year, emphasizing continuity, storytelling, and imaginative transformations. Through collaboration with Mariam AlZayani, a talented writer and graphic designer, Tasmeem incorporated the concept, drawing inspiration from the repurposing of design remnants.
Participating designers in the “De-sign Scrapyard” exhibition breathe new life into their previous works, infusing them with fresh meanings and narratives. By sharing their starting points, the initial fragments that influenced their design process, these artists allow viewers to trace the transformation of their artwork. Through experimentation and unconventional approaches, the designers redefine repurposed work, going beyond typographic conventions and integrating mixed media elements. As Abu Qaoud explains, “These artworks bring renewed significance to the act of revisiting unfinished work, offering unique interpretations on how it can be reimagined.”
The selection committee, comprising experts and professionals in the creative field, plays a crucial role in ensuring the exhibition’s success. They evaluate each artwork based on its visual appeal and alignment with the annual theme. Following a thorough review, the curator makes the final decisions, granting deserving artists increased visibility and recognition.
Each year, Tasmeem unveils a collection of artworks reflecting diverse themes and styles. Abu Qaoud shares, “It was fascinating to witness this year’s submissions, where the final artwork reflected the original starting points. It led to a reimagining of the initial concepts, showcasing the power of revisiting unfinished work and infusing it with new life.”
Tasmeem serves as an essential platform for young designers and artists, empowering them to exhibit their work in an unconventional setting. Collaborations with industry experts and the selection committee establish partnerships aimed at amplifying the artists’ work and providing future opportunities within the creative community. Engaging talks, workshops, and collaborations with galleries foster connections and collaborations among artists. Abu Qaoud emphasizes, “Our ultimate goal is to have a meaningful impact on the artists and audience by sparking dialogue, inspiring social change, and opening doors to future opportunities.”
Tasmeem submissions have demonstrated a profound connection to the Arabic script. Artists exhibit less fear and more experimentation with the Arabic script, taking ownership of its visual and semiotic connotations. This trend highlights the evolving nature of Arabic script and its significance in contemporary graphic design, positioning it within the modern world.
By promoting a deeper understanding of graphic, type, and poster design, Tasmeem contributes to the legacy of these art forms across the region. Abu Qaoud explains, “Tasmeem was created to foster conversations and meaningful dialogues that impact social change, establishing a dynamic and inclusive space.”
Looking ahead, Tasmeem aims to expand beyond the annual exhibition. The team is committed to enhancing educational and outreach initiatives, providing accessible and engaging programs to deepen the understanding and appreciation of graphic art’s cultural and historical significance. Abu Qaoud shares their vision, stating, “Our focus will extend beyond the annual exhibition, embracing experimentation and pushing boundaries. We aspire to inspire creativity in artists and our audience through a wider range of mediums and performative artwork.”
Tasmeem stands at the forefront of the graphic art industry, promoting creativity and inclusivity. With a commitment to nurturing talent, challenging conventions, and inspiring social change, Tasmeem empowers emerging and established artists. Through its annual exhibition and expanded initiatives, Tasmeem aims to create a lasting legacy, contributing to the cultural and historical significance of graphic art across the region.